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 Paid listings and free promotion strategies.

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Join date : 2011-03-10

PostSubject: Paid listings and free promotion strategies.   Thu Mar 10, 2011 7:45 am

Though popular search engines like Yahoo and Google allow you to submit your sites for free you cannot be sure about when and where it will appear on their listings. However, they do have sponsored links which appear near the search engine listings which makes it easier to spot. This is useful for promoting small commercial websites as they are targeted links. For ex: if a user searches for a particular product, he will get the sponsored links too in addition to the websites related to the product.
Swapping advertisements is another way to promote your website. In ad swapping, you display an advertising banner, button or text link on your website and other sites do the same for your ads.
Same is the case for swapping banner advertisements. All you have to do is join a banner swapping network. In this method, you are provided with few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere.
There are many banner ad networks available, so you have to be careful before choosing one. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they may ask you to display 2 banners in return for displaying yours once.
Avoid networks that offer a 1:1 ratio because nobody does that. Do not promise to pay for extra ads unless you are sure that the strategy is working and enough traffic inflow is generated to your site.
If you are planning to build a website for your company, you should approach an established web designing company to do it. They can build a unique website that’s highly productive. The visitors should remember your website and should return to it for more information. Only a professional web design firm can help you to achieve these, and hence it is better to approach them at the earliest.
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